Web & SEO Know-how
Web design has a massive impact on SEO. A busy and complex website tends to put off search visitors, because they have difficulties navigating your site and finding quick answers to their questions. Design your website to provide an easy to use navigation, flawless accessibility and proper usage of images for fast loading speeds and engaging content.
Whether you are running a small team of people, or you are the only person employed by your business, the business still needs to look professional. It should not fall behind its competition with its marketing and branding efforts. This is precisely why the simple-to-use tools have been designed to help small businesses handle their own SEO.
For a litany of reasons, links are often deleted. These reasons may be connected to updates on websites or it may be closed with the previously existed backlink. These dead links are called ghost links, also known as link echoes. The term echo is used because the links’ effects continue to echo even after they are deleted.
Landing pages with forms can be considered the first step to generating leads and boosting conversion from your website. You could spend a lot of time and money designing a feedback form, donation form or landing page form, yet only a handful of your website visitors fill it out. Is this because the form is poorly designed? Are there too many form fields or is there something crucial your forms need to convert?
98% of marketers reportedly use content marketing as part of their internet marketing strategy. While it is an essential component of marketing, it should not be your sole focus. If you want to secure your success, you should learn about the following effective marketing strategies you may never have considered.