Web & SEO Know-how

How to Build Good Backlinks for SEO

Backlinks help both your Google ranking and the general market awareness of your company. If you haven’t yet entered the world of SEO and backlinks, you may be wondering where to jump in. To help you get started on your link building campaign, consider these tools and tricks of the trade.

5 Effective Marketing Strategies to Consider

98% of marketers reportedly use content marketing as part of their internet marketing strategy. While it is an essential component of marketing, it should not be your sole focus. If you want to secure your success, you should learn about the following effective marketing strategies you may never have considered.

How to Protect e-Commerce Sites From Hackers

With an average of $488 being spent annually on online shopping marketplaces, the stake is high on E-Commerce websites to beef up the security of customer data. Huge cybersecurity meltdowns in 2017 such as the cloud data breach, Ransomware attacks, plastic currency theft, etc. demand a wakeup call for all digital commerce website owners.

How to Increase the Online Conversion Rate

A quick refresher, your conversion rate is calculated by dividing your conversions by the total number of ad clicks (e.g., 100 conversions and 5,000 clicks lead to a 2% conversion rate). Conversion rates are regularly used as KPIs to determine an eCommerce store’s effectiveness.

How to Create High-Quality Web Content

Panda has weeded out many bad websites and with smaller updates coming out frequently, it may continue to do so. The aim is to encourage small businesses to come up with high quality content. So, if you are on the lookout for a new content upgrade strategy, this is the right place.

How to Get Sales On Ecommerce Site

Because there is so much content and competition on the Internet, it is naïve to expect users to stumble upon your website without running a solid Internet marketing campaign. In this blog post we will share five recommendations which can help you to increase online sales, engagement and create loyal customers after building an ecommerce store.

3 Ways to Promote a New App

App SEO is search engine optimization for software applications. If you are promoting a new app, unless you’re already enjoying a large following that will be eager to install your app, you shouldn’t focus on branding the app based on the company app.