Most companies have a website in place, but not all of them pay attention to the details and make sure it’s pleasing from a user perspective. There are steps you can take to help you distinguish your website from your competitors with the hopes that you can increase traffic and sales.
Web design has a massive impact on SEO. A busy and complex website tends to put off search visitors, because they have difficulties navigating your site and finding quick answers to their questions. Design your website to provide an easy to use navigation, flawless accessibility and proper usage of images for fast loading speeds and engaging content.
In the last few years, it has become increasingly easy to find businesses located close by, and this has brought about a shift in search behavior and user intent. It is now vital that businesses optimize their website and content for local search in order to attract local customers.
Consumer-generated content is a great way to help boost your brand and ignite a campaign, while also reducing your own workload. Word of mouth and recommendation are, after all, two of the biggest reasons people decide to choose a particular brand so why not include it in your content.
Whether you are running a small team of people, or you are the only person employed by your business, the business still needs to look professional. It should not fall behind its competition with its marketing and branding efforts. This is precisely why the simple-to-use tools have been designed to help small businesses handle their own SEO.
For a litany of reasons, links are often deleted. These reasons may be connected to updates on websites or it may be closed with the previously existed backlink. These dead links are called ghost links, also known as link echoes. The term echo is used because the links’ effects continue to echo even after they are deleted.
Landing pages with forms can be considered the first step to generating leads and boosting conversion from your website. You could spend a lot of time and money designing a feedback form, donation form or landing page form, yet only a handful of your website visitors fill it out. Is this because the form is poorly designed? Are there too many form fields or is there something crucial your forms need to convert?
We’ve been approached many times by clients who want to launch a successful e-commerce business from scratch. If you’re considering your launch, then it’s time to go over the four key essentials that you’re going to need to address before you even make your first sale online.
Backlinks help both your Google ranking and the general market awareness of your company. If you haven’t yet entered the world of SEO and backlinks, you may be wondering where to jump in. To help you get started on your link building campaign, consider these tools and tricks of the trade.
98% of marketers reportedly use content marketing as part of their internet marketing strategy. While it is an essential component of marketing, it should not be your sole focus. If you want to secure your success, you should learn about the following effective marketing strategies you may never have considered.