In today’s climate, customers are relying more and more on company websites when deciding which businesses they wish to shop with. For this reason, upgrading and improving your site should always be high on your to-do list. If it’s not, you’ll quickly fall behind in the race for customers and soon find yourself playing catch up with your competition.
Is your website in desperate need of revitalization? If so, then make sure to check the three top tips laid out below.
1. Have Your Website Audited
A website audit is an in-depth look underneath your site’s surface. Depending on what specific type of auditing service you opt for, this test will unearth certain statistics and performance indicators. The end result? You’ll be able to deduce where your business can do better and then fix whatever needs fixing.
There are many different ways to have your website audited, and it’s down to you to choose the one that best suits your current concerns regarding your website. If you’re struggling to advertise your site and spread the word about it around the web, for instance, then you should make use of the auditing service offered at DMG. By doing so, you’ll be able to find out how your website is performing in the Google rankings, what search page it’s falling on, and how many clicks you’re generating from your digital marketing exploits.
With all of this in mind, you’ll then be able to target your marketing to ensure your site is marketed in the exact position it needs to be advertised in. Ultimately, as a result, your site will stand a chance of drawing more attention.
2. Upgrade Your Hosting Service
Your web hosting service could very well be what is currently holding your website back from reaching its full potential. It’s essential that you shop this particular market in order to find what features are available to you. When you find something that you feel will help revitalize your site, go ahead and upgrade to it.
There is a plethora of premium hosting services out there, most of which come with their unique advantages. In general, however, you’ll always be able to tell a good hosting service from a bad one if they come with the following features:
- Quick page-loading times
- Strong security procedures
- Automatic backup capabilities
- A guarantee of uptime
3. Make Sure Your Site Is Mobile-Friendly
In order to breathe fresh life into your website, you should ensure that it is made to be mobile-friendly right away. By optimizing your site for the mobile web, as most users now deem their smartphones to be their favoured browsing device, you’ll no doubt experience a surge in site traffic.
For your site to be mobile-friendly, amongst a great deal many other things, you must:
- Re-size images, text blocks, and infographics
- Re-imagine your navigation menus
- Implement interactive drop-down tools
To truly revitalize your business website, you’re going to have to put all that you have read above into practice. Good luck!
Mark Cavanagh is a Social Media and Digital Marketing enthusiast and a serial guest blogger on several blogs. He is also a lifelong Manchester United fan!