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10 SEO Tools for Small Businesses in 2018

Whether you are running a small team of people, or you are the only person employed by your business, the business still needs to look professional. It should not fall behind its competition with its marketing and branding efforts. This is precisely why the simple-to-use tools have been designed to help small businesses handle their own SEO.

Do Ghost Links Affect SEO?

For a litany of reasons, links are often deleted. These reasons may be connected to updates on websites or it may be closed with the previously existed backlink. These dead links are called ghost links, also known as link echoes. The term echo is used because the links’ effects continue to echo even after they are deleted.

8 Ways to Increase Your Form Conversion Rate

Landing pages with forms can be considered the first step to generating leads and boosting conversion from your website. You could spend a lot of time and money designing a feedback form, donation form or landing page form, yet only a handful of your website visitors fill it out. Is this because the form is poorly designed? Are there too many form fields or is there something crucial your forms need to convert?

How to Build Good Backlinks for SEO

Backlinks help both your Google ranking and the general market awareness of your company. If you haven’t yet entered the world of SEO and backlinks, you may be wondering where to jump in. To help you get started on your link building campaign, consider these tools and tricks of the trade.

5 Effective Marketing Strategies to Consider

98% of marketers reportedly use content marketing as part of their internet marketing strategy. While it is an essential component of marketing, it should not be your sole focus. If you want to secure your success, you should learn about the following effective marketing strategies you may never have considered.

How to Protect e-Commerce Sites From Hackers

With an average of $488 being spent annually on online shopping marketplaces, the stake is high on E-Commerce websites to beef up the security of customer data. Huge cybersecurity meltdowns in 2017 such as the cloud data breach, Ransomware attacks, plastic currency theft, etc. demand a wakeup call for all digital commerce website owners.

How to Increase the Online Conversion Rate

A quick refresher, your conversion rate is calculated by dividing your conversions by the total number of ad clicks (e.g., 100 conversions and 5,000 clicks lead to a 2% conversion rate). Conversion rates are regularly used as KPIs to determine an eCommerce store’s effectiveness.