With an average of $488 being spent annually on online shopping marketplaces, the stake is high on E-Commerce websites to beef up the security of customer data. Huge cybersecurity meltdowns in 2017 such as the cloud data breach, Ransomware attacks, plastic currency theft, etc. demand a wakeup call for all digital commerce website owners.

A quick refresher, your conversion rate is calculated by dividing your conversions by the total number of ad clicks (e.g., 100 conversions and 5,000 clicks lead to a 2% conversion rate). Conversion rates are regularly used as KPIs to determine an eCommerce store’s effectiveness.

Mobile friendliness matters because, quite simply, people now access the web with their mobile device more often than with a desktop computer. Think about it: how often do you search or browse social media on your laptop versus your phone?

Panda has weeded out many bad websites and with smaller updates coming out frequently, it may continue to do so. The aim is to encourage small businesses to come up with high quality content. So, if you are on the lookout for a new content upgrade strategy, this is the right place.

Because there is so much content and competition on the Internet, it is naïve to expect users to stumble upon your website without running a solid Internet marketing campaign. In this blog post we will share five recommendations which can help you to increase online sales, engagement and create loyal customers after building an ecommerce store.

There is a very thin line between a high converting contact form and a low converting one. The tiniest of errors can prove as blunders and the smallest of productive changes can turn your conversion rate upside down. Here are a few most basic and yet key factors that can do wonders for your website.

WordPress has become the go-to website builder for creating aesthetically-pleasing, easy-to-use websites that stand out from the crowd. Once you have built and designed a website, you will then need to find a reputable host.