Those working in marketing and sales face two major challenges: the first is the common problem for most salespeople - how to find new prospects. The second is how to brand a new app so that it is found and used by prospects, to better sell to them and to cultivate a long-term relationship. Here are three ways to find prospects and promote a new app.
1. App SEO
App SEO is search engine optimization for software applications. If you are promoting a new app, unless you’re already enjoying a large following that will be eager to install your app, you shouldn’t focus on branding the app based on the company app. For example, Coca-Cola offers an app that rewards you for sharing marketing messages and buying from them often, but they already have brand awareness and many customers.
You need to focus on search engine optimization regarding the problem your app solves or reason why they should install it. An industry supply store app should have built in calculators to simplify the work for contractors; promote that fact, and while they use it, advertise to them about the supplies needed to complete the project.
2. Use App Users to Find Prospects
One of the best ways to promote your product is to convince your most loyal customers to become word of mouth marketers. Rewarding those who refer a friend with a discount on their next purchase is a win-win since that person now has a reason to promote your products but you don’t have to pay anything if they don’t succeed. You could even reward people with coupon codes if they get their friends to install the app or share your content marketing pieces on social media.
3. Email Marketing
Email marketing remains one of the most popular marketing methods because it is so cheap and very easy to use to reach literally millions of prospects. You should send valuable content marketing to your customers in order to keep them engaged and ask them to share the content on social media or forward it to their friends can bring in new prospects. You should also use customer relationship management software to send emails to customer market segments that have the greatest value to them, such as coupon codes and surveys to lure back buyers who haven’t bought in a while. You should also use email marketing to reach new prospects. You can use an email finder tool such as theemailfinder.co to sort through email lists for the best prospects so you can send tailored messages to them or create new customer segment groups and blast marketing messages to them.
Apply SEO to your apps to help your apps be found and installed; you can use the apps to market to prospects as well as encourage your existing customers to connect with new prospects. Don’t forget to use the app to reward your loyal customers, whether with coupon codes or valuable content they cannot get elsewhere. Email marketing remains an affordable way to reach out to people as well as stay engaged with your current customers.
Oleksiy is the Founder of ArtDriver. He oftentimes takes the lead as the Agile Project Manager and SEO expert on selected projects, which allows him to be hands-on with the latest trends. In his spare time, Oleksiy enjoys playing the guitar and spending time with his family.