Most companies have a website in place, but not all of them pay attention to the details and make sure it’s pleasing from a user perspective. There are steps you can take to help you distinguish your website from your competitors with the hopes that you can increase traffic and sales.
All it takes is you making a few adjustments to some of the most important areas of your site. This is a project you won’t regret spending some time on because of all the benefits it’ll bring your company including a likely boost in transactions. More and more consumers are making purchases online so it’ll definitely be worth your efforts.
1. Have Fast Loading Times
Distinguish your website from your competitors by choosing a reliable cloud hosting provider that can help you achieve faster loading times. Customers are quick to exit out of sites that give them any trouble or are slow to pop up right from the start. Keep your clients engaged and shopping around online by confirming your site loads quickly and doesn’t freeze up or crash when there’s a lot of traffic at one time. This is one element you want to get right the first time so you can draw in an audience from the start.
2. Produce High-Quality Blog Content & Utilize Video
You can set your website apart from the rest by dedicating time and resources to creating high-quality blog content. Readers are attracted to businesses that provide free and useful information on a regular basis. You can also increase your engagement rates by posting more videos that are likely to draw people in and keep their attention. Hire marketing professionals and writers who will be committed to publishing work that’s sure to get noticed.
3. Enhance the Mobile Experience
Consumers are always on their phones these days, not only on social media and texting but also shopping and buying products and services. Enhance your website’s mobile experience, and you’ll certainly be able to make a name for yourself and outshine your competitors. Consumers want to be able to make purchases with the click of a button and will naturally flock to businesses that are able to meet their needs without any extra hassle.
4. Focus on Organization & Functionality
Many companies are quick to publish a website without doing their due diligence and taking the time to properly configure it. Focus on organizing your site and making sure it functions correctly, so there are no complaints from a user experience perspective. Go on the site yourself and click around and fix anything that irritates or distracts you. Also, attend to small and careless mistakes such as spelling errors to help your company come across as more professional.
Having a nice-looking website is a good start, but you also have to have all these other elements in place to succeed. Implement these strategies so you can distinguish your site from your competitors and close more deals. Keep in mind that the better your website, the easier your job will be.
Amanda DiSilvestro is a graduate of Illinois State University. Although she graduated with an English Education degree, she found herself working as a full-time blogger in the SEO/social media department at HigherVisibility SEO, a leading franchise SEO services company.