The phrase “content is king” is commonly used in the online marketing industry. In fact, 98% of marketers reportedly use content marketing as part of their internet marketing strategy. While it is an essential component of marketing, it should not be your sole focus. If you want to secure your success, you should learn about the following effective marketing strategies you may never have considered.
1. Video Marketing
If a picture is worth a thousand words, you can guarantee a video could be worth ten thousand. Consumers are looking for easy to consume content that will capture their attention. Video marketing has, therefore, become a powerful marketing tool. 83% of marketers using video also stated it provides them with an improved ROI – and 82% stated they now use it as a key part of their core marketing strategy. So, if you want to increase engagement and conversions, visit working-beautifully.co.uk to create professional digital videos to connect with your target audience.
2. Collaborate With Local Companies
Boost your brand awareness locally by collaborating with small companies within your neighborhood, such as a local retailer, restaurant, or bar. You could even run a joint promotion to market both brands, which will allow you each to benefit from one another’s online following while increasing online engagement. Combining with nearby businesses could help you to reach a new audience, and it will not cost you a penny to do so. Try to team up with like-minded businesses that share your values and target the same demographic.
3. Publish a Guest Post on a Trade Website or Magazine
If you want to increase your brand awareness within your industry, you should consider publishing a guest post in either a trade magazine or website, which can increase your credibility and exposure. It will provide an opportunity to highlight your experience and industry insight, which can position your business as a go-to brand for a product or service. Reach out to various trade publications to gain a guest post placement, which could improve your reputation, awareness, and profitability.
4. Gain an Endorsement From a Top Expert
Are you set to introduce a revolutionary product to market? If so, you should attempt to gain a glowing endorsement from a top expert within your industry. Reach out to professionals to promote your groundbreaking product, which will allow you to tap into their fan base while increasing your credibility. You could interview the expert, feature their comments in your marketing campaigns, or you could publish a blog that features the leading professional on your website. It could be all it takes to convince your audience to invest in your product or service.
5. Incorporate Online Reviews onto Your Website
Your customers will be your biggest brand ambassadors. For this reason, you should incorporate their reviews into your website, which can encourage trust in your brand, products, and services. The impartial reviews will allow your customers to make an informed decision so that they may do wonders for both your company’s reputation and profit margin.
Oleksiy is the Founder of ArtDriver. He oftentimes takes the lead as the Agile Project Manager and SEO expert on selected projects, which allows him to be hands-on with the latest trends. In his spare time, Oleksiy enjoys playing the guitar and spending time with his family.