Providing quality content to your readers is important, as it is an excellent way to build your online brand reputation. However, due to the tough competition on the World Wide Web, it is hard to break into the top SERPs (search engine results pages) and get noticed, especially if you are a newbie.
As a blogger or business owner, you need to build a reputation for yourself by providing high quality content to your readers. Before you can get your site to have high search engine rankings and traffic, you need to let search bots know that your website actually exists and produces good content. To do this, you should get your pages indexed as soon as they are created in order to deliver the new content to potential customers searching for information related to your niche.
Here are 6 excellent strategies to get search engines find and index your website fast:
1. Ping Your Website
Pinging your website is a method of alerting search engines and directories about new content on your website. Search engines do eventually find new blog posts, but sometimes it can feel like forever as you don't know when they will land on yours. To speed up the process you can tell them, “Hey I've got a new post, why don't you check it out?” With the help of pinging services, you can get your pages indexed fast by search engines.
Here are some FREE ping tools that you can use:
Here's an example of how ping tools work. (Some tools may differ and if you don't know what to type in some boxes, skip them, just make sure you have added the URL of your new post. In this example, I used Pingomatic.com)
Pinging your website is recommended, but over doing it can result in being tagged as spam by search engines. There is no limit to pinging your website as long as you have added fresh content or a major update on your website.
2. Post New and Quality Content Regularly
If you're posting new blog posts regularly, chances are search engine spiders will keep coming back to crawl your pages and even check your updates to old pages as soon as you make changes. An idle website or blog can become unnoticed by search engines. Make an effort to update at least once a week, but ensure the content is top notch. You don't want to get tagged as a poor quality blog.
Here are some excellent ideas on how to create quality headlines: 101 Proven Clickable Headlines
3. Build Internal Links
Internal linking is very helpful in getting your new pages indexed by search engines. If you have an old page that has been indexed previously, you can mention your new page using an anchor text and update your previously indexed posts. Just make sure though that you're adding your new links to related pages.
Here's how to do it:
- Identify the category of your new post
- List all your tags for your new post
- Go to each post in the category that relates to your new post and find where you can add your link as anchor text. (Sometimes you can rewrite your sentences to create suitable anchor text)
- Or you can use the search box of your blog and type in your tags and go to each displayed result.
4. Build Deep Links
Create web pages and build backlinks to each individual post. Don't just build backlinks to your homepage as search engines look for variety. Having deep links is an indication to your website's overall quality content, thus scoring as a high domain authority. Domain authority is one important factor in ranking websites by the search engines.
Here are some powerful ways to build deep links to your blog posts:
- Build web pages – use web 2.0 sites such as Squidoo, Tumblr or Hubpages. These high domain authority sites can help push up your rankings in the search engines because they enable you to use highly targeted anchor text and generate referral traffic. But the most effective web page building comes after creating quality and original content.
- Add links to your social media profiles – when asked to add your website URL, add your latest blog post instea
- Add links to your forum signatures – email signatures can be changed so why not add your new blog post so that every time you reply to a thread, other users can see your link.
5. Submit to Social Bookmarking Sites and/or Share on Social Media Sites
Of course social media is the best tool to get your new post to go viral on the web. Getting large numbers of shares, +1s, likes and retweets is important as search engines consider social signals in ranking websites as fundamentally essential.
6. Comment on High Domain Authority Blogs
High domain authority blogs usually have large numbers of followers. Every time there is a new post, you see readers flock to read it and leave their comments and opinions. So it's your chance to become known by other bloggers (some of them are high profile bloggers), and who knows, if you have written an excellent article, they may link back to you. But aside from that, blog commenting enables you to add a URL to your website. Again, instead of using the URL of your homepage, use a link to your latest post.
Some blogs use a plugin called CommentLuv for their commenting system. This tool enables you to leave a URL to your homepage and a link to your latest post which is displayed after your comment.
Here's how to find blogs that use a CommentLuv system:
- Go to dropmylink.com
- Enter your keyword
- Choose CommentLuv Premium Blogs and click Search
Also, here's a great article on how to Find Blogs That Use CommentLuv That Use Your Target Keywords.
If you want to check if you're commenting on high domain authority blogs, regardless of whether they use CommentLuv or not, use SEOmoz's opensiteexplorer.org to check the domain and page authority of the blog you wish to comment on.
By applying the above strategies, you're potentially pushing new content to get it indexed faster. These strategies help raise the authority level and relevance of your pages, prompting search engines to push their visibility to more targeted readers.
Just be careful when building inbound links to your website. Quality is still better than quantity, so focus on building quality content and stay clear of shady links.
Do you agree? Share your thoughts below! What other strategies do you have for getting search engines to index your pages?
Daniel Thorley set up Penthouse Marketing LTD to help, guide and encourage new online entrepreneurs in their internet ventures.