Mobile friendliness matters because, quite simply, people now access the web with their mobile device more often than with a desktop computer. Think about it: how often do you search or browse social media on your laptop versus your phone?

Panda has weeded out many bad websites and with smaller updates coming out frequently, it may continue to do so. The aim is to encourage small businesses to come up with high quality content. So, if you are on the lookout for a new content upgrade strategy, this is the right place.